What has been your proudest PR moment?

Exceeding billings of over £1million in our second year 

What do you think is the biggest challenge facing the PR industry right now?

Lack of talent

Do you think that PR is a career for life?

I do, but the industry seems to be letting too much talent slip through its fingers to go to other industries. 

If you could be in any other profession, what would it be?

As a bookshop owner, working in an oak paneled office filled with dusty books. 

What’s the best advice you have ever been given?

I think you’ve had enough Sir. 

Best place to take a client/journalist in London?

Burgers at MEATLiquor, cocktails at Experimental Cocktail Club 

What is your most treasured possession?

My kids

Where did you last go on holiday and why?

Jamaica for Christmas, because Santa arrived by speedboat

What quote or saying do you over use?

I don’t agree with this, but according to my team: “As a matter of urgency”

What is your favourite joke?

Q: How many PR people does it take to change a light bulb?

A: Four. One to change the bulb and three to write the holding statement, key messages and the news release

Tell us something people may not know about you

I have an encyclopedic knowledge of 80s high school comedy films

What film did you last see at the cinema? Hit or Miss?

Cars 2. Enjoyed by me; my son even more so

Who is your hero and why?

Lightning McQueen for providing my son with constant entertainment

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